Tereza Bastova

Work experience

3/2021 - 8/2022PwC, Prague, Czech republicSoftware developerI worked within an international team on multiple web applications. The projects were managed by Agile methodology in cycles of planning, development, testing and bug fixing. My role was to propose design and technical solutions, develop new features, test features and fix bugs.
8/2019 - 12/2020Skrz.cz, Prague, Czech republicOnline marketing specialistMy responsibility were performance & brand campaigns on Facebook, data-based campaign strategies, marketing analyses, A/B testing, reporting of campaign results, digital user journey mapping, creation of brand personas, creation of marketing banners.
4/2018 - 7/2019Adexpres, Prague, Czech republicProgrammatic consultantMy responsibility was management and optimization of performance and brand campaigns for international clients like Pandora, IKEA or Estee Lauder, preparation of campaign strategy, marketing analysis, reporting and presentation of campaign results. I worked with technologies like Google Ads, Sklik, Doubleclick, Facebook Business Manager, Google Tag Manager, Google Analytics or E-target systems.